Sexual attraction is based on the five senses. The first of our senses is visual.

Why are we attracted first by appearance? Because that's where all primates receive their sexual cues. Primal urges can flow strongly. At first we glance, and then look more closely at the details of the person. Subconsciously we check through our 'wish list' of preferred appearance. Tall, short, fat, thin, muscley, extroverted, introverted etc. You may say that you don't choose someone by such criteria, as personality is more important. It is, but deep down you know what you like the look of. You have had the experience of a physical and chemical attraction to someone before and stored that info away, ready to be retrieved at any time.

Social psychologist Robert Zajonc says that our emotions are sometimes more instantaneous than our interpretations of a situation that we feel some emotions before we THINK. Can you recall immediately liking someone without knowing why? Some of our emotions, like attraction, involve no deliberate rational thinking.

The undeniable curves of a woman are a highly visual attraction, especially for men. Four areas have a pronounced curve; the bottom, breasts, shoulders and knees. Though not commonly thought as such, shoulders and knees of women are very sexy. Recent research indicates that women reveal more curves and have more flesh showing when they are ovulating. The reproductive urge doesn't know about contraception.

For women, there is the body shape silhouette difference between the sexes which is very apparent. Women are instinctively interested in the curves, smoothness and strength which come with muscle formation in men. The average male body has 15% fat compared to the female with 28% fat. 

Women are attracted to the other physiological changes they interpret as representing masculinity - the deeper voice, the hairy face, the hairier body, the square jaw, larger hands and feet, and he is generally taller as well. Women do a quick appraisal of their understanding colour coordination and harmony, grooming and fit of clothing. Women notice visual details men wouldn't believe and are slow to tell you of their findings. They will decide in your favour if you match 75% of their visual EXPECTATION list.

Both men and women are fascinated with breasts. Women's breasts are the wonderful visual difference for men, and women know and exploit it! Modest women never show cleavage, the less modest will show cleavage and or nipples through tight and revealing clothing. Remember the look of the breast changes with fashion. In the 1950s breasts were strongly uplifted and pushed out. The sweater girl with pointy breasts was 'in' Today the look of breasts under clothing is more natural.

Is cup size a measure of a woman’s attractiveness? Up to now, scientists have generally supported this male fantasy, that bigger is better. Since female curves first develop in puberty, says the conventional wisdom, Mother Nature selected the breast for evolution both as a promise of sex and to attract a mate for life. Big breasts were meant to ensure that man and child maintained a lasting interest in the breasts’ human appendage. The theory held that the more voluptuous the form, the more successful the female, measured in reproductive terms. In reality, most men prefer medium to smaller breasts.

Women know men love their breasts, and men know women love their chests and arms and the market place reflects this, offering enormous ranges of gyms, tapes, exercises, bras, clothing, chest expanding equipment, breast enhancing creams and surgery. Current surgical options for women include : Adjustable breast implants, breast augmentation, breast lift and breast reduction. And for Men: Adjustable breast implants, male breast reduction. Surgery is through a minimal axillary incision (underarm) or Trans-umbilical incision (via the navel) 

More in Part Two....