Writing an Effective
Personal Ad
Believe it or not getting a
result from a personal ad is very easy. If it is so easy,
then why hasn't everyone found the partner of their dreams?
The perfect lover, the perfect wife/husband, the perfect
couple to magically match with you and answer all your
relationship and sexual prayers? Where are these people and
why can't you find them?
The answer lies in six simple steps that you may not be aware
of. Like the golden rules of placing a personal ad, if you
don't follow these simple principles, you may still get a
result, but it may not be the result you wanted. So let's take
a look at these simple steps and maybe see where you might be
going wrong.
1. WHAT DO YOU SEEK?
Most importantly you need to know what you want. It sounds
very simple, but over 75% of people placing personal ads
actually have no idea what they really want. They cast their
ad out into cyberspace like a fisherman casts his rod, in an
attempt to catch whatever might happen to swim past his part
of the bank at the time. This sort of hit-or-miss attitude
almost guarantees failure. In order to get the sort of
responses you want in your ad you MUST be clear about EXACTLY
what it is you are looking for, and state that succinctly in
your ad.
2. WRONG AUDIENCE:
The second fatal mistake that many make is looking for that
ideal person in the wrong medium. If you can imagine a vacuum
cleaner salesman up on a stage pitching his product. It might
be the best vacuum cleaner in the world, but if his audience
is made up of broom sellers who have no interest in vacuum
cleaners, he is wasting his time. It isn't a reflection on who
he is as a person [why can't nice guys like me find the
girls?] or his product [what's wrong with me?] but the fact he
is pitching his product to the wrong audience. Be sure you
pitch your product [YOU] to the people you want to pay
attention to what you have to say. If you're looking for a
lifetime partner who you hope will be bright, funny, happy and
sexy, you're not going to catch this woman's attention with,
"Big Dick Can Last All Night".
3. COMMUNICATE:
So having got past the first two hurdles, you may know what
you want, be pitching your product to the right audience, but
if you can't communicate effectively, and your ad reads
dreadfully, then you may still be wasting your time. People
aren't blessed with an ability to write perfect personal ads.
It is an acquired skill and you can do it. So read as many ads
from people in your age range seeking what you are to get a
'feel' for a good ad. Think about the sorts of impressions
those words have on you. Are those words enticing enough for
you to want to initiate contact? Is there some common ground
in there you identify with, enough for you to want to generate
some conversation? Are they clear about who they are and what
they want? What is it about this ad that feels good/bad? If
you really have no idea, ask
some of your friends for help. Ask them to help you describe
you. No need to be wordy or vain, nor is there any need to
write a five part series, but reveal enough of yourself to be
enticing and inviting for someone to want to know more.. In
journalism this bait is called the hook, and that's what you
want to happen next, you want some CONTACT, so offer some
juicy bits that will want to make new friends want to know
more.
4. REVISE:
If you were planning strategies to achieve goals in your work
place, you would research, make a strategic plan and give
yourself a time period in which to achieve those goals. You
may choose to keep it open to see what may eventuate, but
after a set period of time you'd revise that approach and
maybe try a different angle, refine your approach, add more
material (like photos) or use different avenues of contact
with the same group of people (such as chat). Don't expect
your prince or princess to fall into your lap, you have to
make the effort to seek out the people you desire. Get
involved. Be enthusiastic! Enthusiasm can be sexy and is
always attractive!!
5. RECORD KEEPING:
Keep a record about your ad. When you placed it, what category
you placed it in, responses received etc. If you've never had
any response - check your contact details. It is a tragedy
when you see a brilliant ad and you really want to make
contact with that person, but their email address is invalid,
and even when you check back in a week and the member has been
deleted because the address no longer worked. Don't let this
happen to you! Keep your details current.
Remember, it's better to write a new ad and get to the top of
the pile than have an old ad at the bottom.
6. BE REALISTIC:
If you are new online and new to SexyAds, give it some time to
look around and get a feel for the place and the people. Your
first ad might be just testing the water. If you get an
immediate result, then you are certainly doing something
right, so consider it a blessing. Revise and update your ad,
and if it isn't working after 6 weeks it isn't going to get
any more results by leaving it there any longer. So revise it
or rewrite it. Remember, it's better to write a new ad and get
to the top of the pile than have an old ad at the bottom.
So with a dollop of common sense, some enthusiasm and a good
ad in the right place at SexyAds, you should get the results
you desire.
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without permission |
